What is Amazon PPC?
Amazon sponsored ads use a method called pay-per-click (PPC). Pay-per-click is an advertising method wherein the advertiser only pays for the ad once a potential shopper clicks on the ad to view their product. This method is also called CPC.
PPC works differently than pay-per-mil advertising PPM, which is an impressions-based method of advertising like Facebook uses. With PPM, the advertiser pays for every 1,000 people who see the ad, versus those who click on the ads.
Where do Sponsored Product ads appear on Amazon?
Sponsored product ads can appear on Amazon in a variety of places, such as:
Amazon’s search engine results page (SERP). When a shopper logs onto Amazon and types something into the search bar, Amazon loads a page full of results. Depending on whether or not the shopper is viewing the page on mobile or desktop, the ads may appear at the top of the SERP, the right column, at the bottom, and in between other entries.
Headlines. Additionally, branded products on Amazon that have three or more products in their catalog can purchase headline ads. These ads often appear at the top of the SERP and give the advertiser the ability to write a little advertising copy to promote the represented products.
Product pages. Advertisements even appear on product pages in a few different areas. In the desktop view, just below the fold, there is a band of products with the heading “sponsored products related to this item.” This band appears again above the reviews and product FAQ.
What do we do In PPC?
Typically the PPC campaigns we run are with following different objectives
- Increasing visibility of the product
- Building momentum
- Finding profitable keywords which generate most clicks at less cost
- Increasing organic sales and improving rank
Our work begins with selecting the right keywords. We have taken subscription of Merchant Words and use it extensively for our keyword research.
PPC is all about data analytics for which we have a strong team.
Thereafter it goes through our algorithm where we can effectively determine
- The amount organic sales generate
- Change in Ranking
- The halo effect of PPC Campaign i.e. for many days the organic sales increased even after the end of the campaign
Another important work we do in Amazon PPC is optimizing your listings. We start with finding the best keywords and if those keywords are not there in your listings then we optimize your listing such that backlinks are generated and Amazon Search Engine shows your listing in those keywords.